Quote:
Originally Posted by ChaoZ
Maybe this is just me, but when I see an author I'm not familiar with aggressively promote his or her own material through forums and social media, a part of me automatically casts a negative view on the book. It's as if subconsciously, I feel that if a writer's product is good, there would be no need for self promotion of that kind - it would be done through word of mouth, through the publisher etc.
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Word of mouth only works when you have (a few) readers. Getting those first readers would be the tricky part. The traditional way would be to send out review copies, but then you would be gambling everything on the thoughts of a few individuals. Books, like other entertainment products, are a matter of taste. And with ebooks you can give away a large free sample for people to make their own minds up about. So it would make more sense to me to concentrate on that rather than go down the review route.