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The one thing that I noticed in that article is that I had never heard of many of the authors they mentioned. Looking up a few of those authors, I see that they are what I tend to call "book review" authors, i.e. authors that the book reviewers love because they write literature rather than good reads. That's one of the groups that is really going to get hurt by the ebook trend. Many of their sales are books are to libraries and for decoration purposes.
Of course, advances only matter if the author doesn't earn out his advance, otherwise the author makes the same amount of money. The difference is that the author is given the money up front while he or she writes the book.
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