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Of course we can.
And even if we couldn't, going along with it is an additional wrong.
If you cooperate, you're just as responsible as the b*stards that did it in the first place. Moreso, because you know better -- they may just be standard corporate sociopaths, unable to act in any way that benefits others.
Apple is doing this on purpose, trying to break the standard using the weight of their money and influence so that they have control. If everyone does it their way, to get access to the iPad, they are in charge -- in fact, if not in theory. At the same time, they're trying to convince people that they're cooperating with everyone by claiming that they use the independent ePub standard.
The parallel to Microsoft, Internet Explorer and the browser wars of the 90's couldn't be clearer.
Don't cooperate; complain. Make their attempts difficult. Break their attempts at control -- find workarounds, or make difficulties for them.
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