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I'm reminded of an old 60 Minutes episode - on a similar issue. McDonalds (the fast food chain) was suing McDonalds (a Scottish family that marketed Scotch whiskey under the brand name McDonalds) - demanding they cease & desist using the name McDonalds - not only b/c it was the SAME brand name, but they claimed it associated drinking alcoholic beverages with their "wholesome" products.
Don't remember who won.
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