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$2.99 is an impulse buy price. It's the price of a snack. A small snack. That's something else the publishers don't get. If a book is $2.99, I'll pick it up because I think it looks good, and if it turns out I don't like it, I won't particularly care; if I like it, I'll get another half-dozen of whatever that author wrote. I'll try books at $2.99 that I wouldn't try at $7.99 and wouldn't dream of touching at $15. But the publishers would rather sell one book at $15 than ten books at $2.99. So other forms of entertainment out-compete books with the general public, and cheaper books out-compete publishers' offerings for MR readers. And they still don't get it. $2.99 sounds good.
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