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There are over 70 million Baby Boomers with various stages of declining eyesight. The oldest of us are President Clintons age on down to the mid 40's. We will be the ones that drive the ebook conversion, since we will tell EVERYONE we know that we are reading more than ever before!
Since getting my Ereader in Jan I have read over 100 books, and over 70 of those were purchases!
If they would stop marketing EVERYTHING toward the friken kids & start marketing toward us, they would be making money hand over fist! We are the ones with the most disposable income. The kids just starting out are struggling just to make ends meet.
All of them need to STOP marketing for age segments and start marketing towards the largest populations
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