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Have either of you actually held a Kindle 3 in your own hot little hand?
It's basically a thin plastic case containing a battery, a screen and very simple keyboard, a tiny logic memory board and a couple of switches. The cost of goods and labor must be well south of $99.
By comparison the Nook is much larger and heavier plastic case with a sheet metal interior, a removable battery, a connector for an unneeded card, a small logic board and a fairly large LCD and lots of connectors ans switches.
The parts cost alone is over $100 with labor it will be unlikely that the $149 is covered.
The Nook has two fabulous advantages: ePub and bricks-and-mortar stores. Their support is vastly inferior to Amazons so their costs need to be re-directed from the reader itself.
I would bet actual money that they will introduce a "lite" version that will soon replace the current hardware. They don't really have a choice.
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