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The scrollthing is actually something I mention when some customer come in and ask about our ereaders.
If they have a negative attitude and pull the "books-been-around-forever" card I usually tell them that they're wrong and the books have only been around for 500 years or so. The scrolls were around much longer. 1500 years or so. And there were probably just as much comments then when books came: "Do I have to turn a bit of parchment every 10 or 15 sentences? Crazy! I'll never be able to learn that. No, give me something continous anyday ..."
Take care,
Magnus
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