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Old 09-23-2010, 11:11 AM   #24
bill_mchale
Wizard
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Posts: 1,451
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Join Date: Sep 2008
Location: Maryland, USA
Device: Nook Simple Touch, HPC Evo 4G LTE
Quote:
Originally Posted by tubemonkey View Post
Again, Sony's fault for not etching these numbers into these devices. Etched numbers can't be peeled off.
Yes etched numbers can't be peeled off, but it is a little unreasonable I think to expect this of Sony... especially when the standard in the industry is to use stickers.

It ultimately comes down to a cost versus benefit analysis. Sony currently probably makes the highest quality readers available from a physical perspective (we won't get into software issues). As a result, it makes it tough for Sony to compete on price with Amazon and B&N (Well in the USA anyway). Etching the serial number on the unit would add very little perceived value to the unit (None for the vast majority of buyers I suspect) but will add to the cost. Not a good trade off for Sony.

Look, I have my beefs with Sony (and indeed also with Amazon and B&N); their unwillingness to upgrade the firmware on the PRS-300 and PRS-600 when their competitors have upgraded their firmware fairly often bugs me to no end, and if I don't replace my Jetbook with a Sony, that will be the reason. That being said, lets knock Sony for real issues like that, and not something really minor like using a stick on serial number.

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Bill
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