Quote:
Originally Posted by DMcCunney
Bravo. You understand what a lot of people who should know better haven't learned. The best marketing is word of mouth. You read a book because a friend who reads the same sort of stuff you do grabs you, hands you a book, and says "You have got to read her stuff! She is so good!" And to keep your friend happy, you do read it, and the friend is right, she is that good, and you put the author on your list to buy when the next one comes out.
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Dennis |
Exactly. When the next book comes out people are likely to buy it themselves rather then call up their friends to see if they can "borrow" another copy. You don't keep many friends by doing that.
I was watching a TED talk about mapping out human social networks and using them to predict epidemics (social networks being friends and family rather then "Facebook"). He makes a point about how the social networks are used to spread trends (fashion, gadgets, movies and books) in a similar pattern to disease.
http://www.ted.com/talks/nicholas_ch...epidemics.html