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They most likely meant 100 books for download from Google Books. It's just their ignorance of the device, not an attempt to defraud anyone. Don't know that it's necessary to make a federal case out of it.
And besides, wouldn't you prefer the option of choosing which books you download, versus having them picked for you? So this should be the better outcome. And the process of getting those books would serve to teach the end user how to use Sony's Reader software and the reader itself.
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