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It would be an interesting topic for research to find out why so many people are willing to believe and spend good money on books about aliens founding human civilisation/Atlantis/secret societies plotting the overthrow of the world etc, etc, etc. Is it just a modern version of the mythic story? Odysseus fighting sea monsters, St George and the dragon? People doing real archaeology or trying to decipher real ancient texts have to scrape by on miserable amounts of funding, yet write a book about some crackpot theory involving Atlantis and you can retire on the proceeds.
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