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I really don't expect the vast majority of Kindle owners to suddenly decide that they want a Sony Reader. Why should they?
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The majority will go for the familiar. But what if someone with a kindle decide that he don't like it, and want a sony. Or someone with a sony decides he wants a kindle after all. Readers changes, taste changes, needs changes. What was the best choice one moment might not be the best choice later.
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Should what you postulate happen, I agree it's a problem. But how likely is it to happen? How big a problem is it?
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It's a question a fair choice. Right now I use a bookeen reader. When I get the next I expect to be able able to chose any brand I wish.
People need to be able to come and go as they wish, or there is no competition. And no competition = BIG problem. Your choices shouldn't be binding.