Interesting (and scary) that Penguin seems to identify eBooks with free books. While eBooks should offer cost savings (if nothing else, to help encourage readers to try them), free is not an author-friendly model. And relying on e to sell p is based on a short-term model which has already expired.
In terms of asking people what they'd read on, if you'd asked them what they'd listen to downloaded music on five years ago, they probably would have said their PC (or maybe on CDs they burned on their PCs). Until people try something, they can't see themselves using it. I agree with those who say that a small portable device makes for a better eReading experience.
Rob Preece
Publisher,
www.BooksForABuck.com
(Affordable electronic fiction)