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The physical aspects of book production accounting for only 15% of the total cost does sound awfully suspicious. Also, the author and the editor I get. But the designer, marketers, publicists, distributors, and resellers? How big of a percentage can the designer possibly get? And isn't distribution a physical aspect? I thought we already discussed that part. As for marketers and publicists, that's your own fault for surrounding yourself with parasitic middlemen. If they take away your profits and force you to hike prices, here's one simple solution: don't hire them.
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