Steven,
It's quite probable though that a lot of authors with extremely large captive audiences might not have that ability due to their tie-in with their publishers - however, for the rest of us I think it's a worthy thing to push for.
I can imagine if the likes of J.K.R. and S.Meyer suddenly sprouted some non-DRM rhetoric it would become a very interesting environment very quickly.
Paul (who should be sleeping by now!)
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