Quote:
Originally Posted by DMcCunney
The problem is that 80% or more of the cost of producing a book is incurred before you ever get to the point of actually issuing an edition, whether print or ebook.
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We keep going round this circle.
You are talking about the cost prior to printing. These are fixed costs.
That excludes printing, warehousing, distribution and retail. These are variable costs.
The variable costs can be dramatically reduced. That means that there is now no downside to increasing volume. That means greater profit can be made by selling greater volume at a lower cost.
To suggest that you cannot significantly reduce costs in an industry that currently physically destroys about half of the product it produces beggars belief.
Pricing experiments in the gaming industry, which has very large fixed cost of production:
http://www.next-gen.biz/features/val...-too-expensive