Quote:
Originally Posted by Steven Lyle Jordan
It's simple: Amazon made it simple. Using the Kindle is so butt-stoopid simple that customers don't think about the DRM... they don't have to, just to use the Kindle and the Kindle store. And remember, most Kindle users hadn't messed with ebooks before the Kindle... so, NO, they didn't remember anything about that. (Why didn't you tell them?)
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It's not just simplicity. It's
convenience. The Kindle and Whispernet make it possible for you to browse Amazon's catalog, select a book, pay for it, and download and start read at any time, day or night. You don't even need a computer. (One prominent MR poster doesn't
have a computer, and participates through his Kindle.)
And you're locked in to Amazon as your vendor, but you don't
care, because Amazon has good pricing and unparalleled selection. I've been saying for some time in regards to piracy that people will still pay for value, and you succeed by providing value, pricing reasonably, and making it as easy as possible for your customers to give you money. Amazon excels at all three, and especially at the last. Amazon DRM isn't intended to prevent piracy: it's intended to lock you in to Amazon as the vendor. And it does, but the vast majority of Kindle owners don't care, and have no real reason to.
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Dennis