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Originally Posted by Meemo
Easier to read on which other devices? There aren't a lot of "dedicated" e-ink readers that you can put B&N books on, certainly not Sony or Kobo. Devices like phones, PC/Mac, iPad, Pandigital - you can read from everywhere with each store's reader apps.
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Not necessarily eInk Devices, but the Jetbook and Jetbook-Lite as well as some back-lit LCD readers support Barnes and Noble DRM (Or have the Nook application pre installed).
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I'm more likely to buy from Amazon based on price and selection - as well as the fact that there are 4 of us on my account and we can all share the books. 
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Yes, and you can do the same with the Nook as well... and of course like with the Kindle, you have to be willing to let other know what you are reading.
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Bill