I think this is one of the most brilliant anti-marketing strategies ever created here on MobileRead.
The author may appear to be making ignorant statements and comments (and proud of them!), but I firmly believe his "low-life" portrayal of the English language and his "attack" against the obviousness of common marketing sense, along with the tooty-frooty goofball attacks upon Members' comments is - indeed - a calculated move to exact more sales. I consider the author a marketing genius.
Of course, I could be wrong.
Don