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Old 09-19-2010, 03:32 AM   #18
nomesque
Snooty Bestselling Author
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Join Date: Aug 2009
Location: Ipswich, QLD, Australia
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Quote:
Originally Posted by MrPLD View Post
Other than marketing and exposure - what is the primary reason people are using other stores to sell their book - considering that you can setup a WWW page + paypal to do it yourself?
Psychology of the ebook buyer is an interesting thing, well worth studying. These are my current theories:

- Some people prefer to buy in bulk, 5-10 ebooks at once. I certainly do. Not sure why, except that it makes payments easier to track. Mind you, I have another reason to do that on Smashwords - I know that authors get slightly larger payments because the paypal fee is spread out over all the books in that transaction.

- Nook and Kindle owners are less likely to be computer-savvy than other ebook-reader-owners, in my experience. This isn't a dig at them - it's because it's possible to use either with very little computer interaction. You can browse the Kindle store from your Kindle, or the B&N ebookstore from your Nook, and buy+download without hooking it up to the computer. These folks are an increasing market right now, and if your ebooks aren't available where they're comfortable shopping, you're not getting sales from them.

One interesting thing that I picked up from the Amazon forums - it's possible to email a kindle-format book to a person's Kindle. You just need the correct email address, something like user0001@free.kindle.com or something. I haven't yet looked into it, but I should.
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