Greetings from a bookstore owner in Sweden
Hello all,
The name's Magnus and I run a small bookstore in the south of Sweden.
Two things about that make it special. First, I'm one of the few that don't percieve ebooks as a threat to bookstores and the book retailing bit. As opposed to quite a few of my colleagues. Secondly, we were actually the first bookstore in Sweden to sell ereaders.
We are also one of the few bookstores that can sell ebooks over the counter, although that will probably change in a very near future.
Soon, every bookstore in Sweden will be able to do that.
And the reason for this, was something the publishers didn't think about:
Most of our customers buying ereaders are older people and a lot of them don't have computers.
So, while taking advantage of the obvious features of the ereaders, many books at hand, being able to adjust the fontsize, the customers always come back to get a new book and have us put it in. Because they can't, won't, aren't intrested in doing that themselves.
Myself, I've got a Sony Touch, PRS600, and have just ordered the new PRS650, through a friend who's off to England today.
In the store we've sold different brands and models, the most popular being Cybook Opus and the Sony Touch.
Looking forward to getting to know you all and learning more about the insides of this business.
Mange (short for Magnus)
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