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Old 09-18-2010, 06:46 PM   #25
murraypaul
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Quote:
Originally Posted by HarryT View Post
Yes, I completely agree with you there. I'm very happy with the current typical £3-£5 price that Amazon UK are charging for eBooks. I think that's a fair price for everybody.
To follow up on the casual price thing, I was browsing Amazon looking to see if there were any new free releases I was interested in, and one of the books they were highlighting at the side of the page was Wolf Hall, by Hilary Mantel. The brief write-up sounded interesting, so I went to the page. The fuller review sounded right up my street, and at £2.86 it was an instant purchase. At £5 it would have been a sample, at £10 I wouldn't have bothered at all.

This also highlights why I think Amazon will dominate the eBook selling business for a while even leaving aside device/format issues, they are just better at selling books than anyone else. They consistently put books in front of me that interest me enough to click-through and find out more. They manage to sell me things I didn't realise I wanted, which is the hallmark of a successful retailer. They actually manage to get close to replicating the experience of just browsing a real book store, not really knowing what you are looking for. By comparison the other book sites/apps (especially the Apple one) fail miserably.
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