Quote:
Originally Posted by HarryT
Certainly. Supermarkets do it all the time - have some ludicrously cheap offer on some item or other to get people in through the doors who will, while they are there, buy lots of other things too. Or so the theory goes, and I suppose it must work or they wouldn't do it.
It's pretty well-known that Sony sell the Playstation 3 for less than it cost to make it, because they actually make their profit on the games.
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Although any limited company running at a loss will be wound up.
I know this because the company I work for has to be very careful every year not to make a net loss, even though it would, in the larger picture, be better for us to do so.