Quote:
Originally Posted by tubemonkey
Exactly!
Picture a Best Buy customer asking which reader to get.
BB Employee: The Kindle has brand new technology with a better display, a 30-day battery, and is $10 cheaper. The Nook on the other hand, is last year's model with older technology, a 10-day battery, and costs $10 more.
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ahh but you underestimate the lure of the of touchscreen Color lCD that allows you to navigate using icons and see the your book cover in color and scrolling using cover flow.
Especially being in a store like Best Buy where you have all of todays latest gadgets and tecchonology.
vs.
even the brand new Kindle that uses techonlogy from the 1980's for navigation and no color at all.
Now look at your surrondings while in Best Buy, everything is bascially touchcreen and color and modern.
Then the kindle is the one that looks like it using very old technology.
Trust me on this, Kindle uses extremely antiquated technology for navigating.
Even page turning on the Nook you can turn the page using the finger swiping method , on the Kindle your only choice to click the page turning button.
The Kindle may use the peral screen but when you can see it side by side against the Nook and notice it's not a huge contrast difference then add to the fact one navigagtes similar to your smart phone and the other one navigates similar to your old coleco hand held electronic game when yougrew up, then I don't think the decision is as easy as you might think.
Amazon runs a much better marketing campaign and actually runs cathcy and funny commericials but that doesn't make it the better ereader.
But this is all a moot point. Asking a Best Buy employee about e-readers would be like asking 5 year old about Quantum Physics.
They don't care.
But here's tip for any BN marketing employees reading this forum. "RUN SOME COMMERICALS" EGADS MAN.