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Old 09-18-2010, 06:37 AM   #7
HarryT
eBook Enthusiast
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Quote:
Originally Posted by murraypaul View Post
I think there is fixed cost, but almost no variable cost.
If you sold for $1 but sold enough, you would make a profit.
This is not true with pBooks, where there is a variable cost for creating the single book that is being sold.
So for eBooks there is no price point at which you can say that you are selling below cost.
A publisher, however, will know with a reasonable degree of accuracy how many copies of a book it is likely to sell. Prices have to set to recover all the "up front" costs for the book - editing, publicity, and so on and so forth - and to make a reasonable profit on top of that. Printing is a very, very minor component of the cost of a book (for a paperback novel, at least); the overwhelming majority of the costs of book production apply to an eBook just as they do to a paper book.
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