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If I remember correctly, one of the first DRM failures was the old "dBase" software. Ashton-Tate put copy protection on the discs (5 1/4" floppies back then) and then found that sales dropped.
It turned out, or so I was told, that people would get pirated copies of dBase, install it and then decide that they wanted the manuals and all the good feelings that came with buying a legitimate copy of the software. So in essence, the pirated copies were excellent advertising for them.
It probably planted the seeds for the idea of trial versions of software.
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