Kudos for taking such a strong clear customer friendly stance. I hope that if more authors take a stance like this it would do a lot to stop the circular finger pointing.
"I don't want DRM but the publishers and stores want it"
"I don't want DRM but the authors and stores want it"
"I don't want DRM but the authors and publisher want it"
Unfortunately in Canada the lobby groups have caught on that people don't like DRM so they're starting to call it technological protection measures (TPM). So far people like TPM much more then DRM.