It's football [American] season here in the States. I remember last year's ad campaigns. I wonder if Sony will keep Peyton Manning and Justin Timberlake as its spokespersons.
Around this time last year, Sony ads started demoing their new products, including the readers quite heavily during the games and on primetime television. It usually featured sports and entertainment stars pretty much in love with the Sony products. . I wonder if Sony will keep the trend up, considering they just launched an all new Reader line right before the football season started...hrm...food for thought?
http://www.youtube.com/watch?v=7cONRdBIFXA