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I really enjoy the location feature and am glad it is uniform for Kindle devices. In this way I can ask a fellow Kindle user what location they are on and easily get to the same place. On the same token I can simply ask anyone using a physical copy of the book what chapter they are on or some phrase and such to search for. Generally if someone is trying to direct you to a certain place in a book there was something memorable about the place in the book, and a chapter or phrase is much more likely to be floating around in their head than a page number which may or may not help you. Hopefully locations will become the new standard for ebooks. It certainly doesn't help to have a page number if it doesn't correlate to anything at all when it comes down to different editions. I don't see how anyone can argue the point that page numbers and locations aren't exactly the same thing except that locations are actually a more accurate representation of where you are in the book and that chapters or a searchable phrase are not the best possible means to reference your place between formats/editions.
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