|
The thing about the iPad is that it's got a "coolness" factor to it. The kindle and nook is for serious readers and their love for books. Sony doesn't have this coolness besides the touch screen.
I think if Sony wants to win votes it's gotta start rallying. Library, coffee shops, beaches and airport are good places to start the eBook revolution. Most people I know still don't know what a Kindle or a Kobo is. People are still carrying paper books to these trendy places. If people start reading on their eReader at coffee shop, others would be curious and follow. Start replacing paper books with an eREader in every movie scenes. Promote eReaders at schools and give students discounts and ebook coupons. If sony thinks they aren't competing on quality, they are in for a shock of their life.
|