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Yesterday, I happened to see the latest in iPhone ads, and I realized the commercial content has all been the same: Each ad shows you how cool it is to surf the web, store and listen to music, watch videos (of music and movies), and (incidentally) answer your phone. None of them are showing anyone reading.
But on last night's Daily Show, Dmitri Martin did a segment on the SAT's, and he showed a supposed iPod commercial clip that included a person sitting down (not dancing wildly), listening to his iPod while reading an SAT study guide! In reference to host Jon Stewart's mentioning "work books," Dmitri suggested that they were the two least liked words by kids.
It's pretty clear that no one producing these products is thinking about our reading on iPhones, or on any other devices. If Jerry hopes people are going to start reading on the iPhone, maybe he needs to tell Apple that.
Last edited by Steven Lyle Jordan; 10-31-2007 at 09:47 PM.
Reason: quote check
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