I got the email from WHSmith. What I found even more disconcerting is this:
Quote:
If your credit card billing address(es) is outside the UK we're afraid we will not be able to sell you eBooks from WHSmith.co.uk/eBooks. This is due to taxation and contractual issues. We hope to serve you again in the future.
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So no publishers' geographic restrictions any more. The bookstore itself is placing stricter restrictions.

With Waterstones' service having left me unimpressed, to say the least, and WHSmith refusing to sell to me anymore, I do wonder where I will get my ebooks from now on...