My 350 was bought from the Sony Centre at World Square, Sydney. They had plenty in stock, though only in the one colour of silver. I've been playing with it and loving it so far, though some things do gnaw at me, like how the ereader sorts authors.
Although I think $220 AUD's a reasonable price for the 350 compared to the cost of the Kobo and the Kogan, I'd forgotten how expensive the accessories can be too. I'll have to go in some time and pick up a cover, though $45 for it does make me cringe...
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