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There's a general belief among DTP publishers that if you return five books you will be shut down. I doubt it's that cut and dried (if I buy a thousand books and return five, I'm sure I'll have more slack than if I buy ten and return half of them).
Returns seem to vary hugely between authors. Mine are about 1 percent. I suspect that many or most of those are accidental purchases. (I once bought a copy of my own book: fat fingers, small iPhone. I returned it.)
Other publishers get close to 50 percent returns. One wonders if there isn't something pretty shabby about their writing / formatting / editing. Either that, or there are genre (college age porn?) that attract people looking for a free ride.
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