Great discussion--thanks to all of you. If you should read the Kindle DTP publishers' forum, I think you will conclude that author/publishers are raising the bar on prices. I know I am. I find that the ideal Amazon price is $5.99 but at the same time having the book on Barnes & Noble, which discounts it by 20 percent to $4.79. Amazon matches that price and pays the 70 percent royalty on the sales price. So I get roughly $3.30 and the buyer gets an apparent bargain. (There is a small transmission fee, a dime or so for any book that is mostly text.)
I'd be interested in knowing what UK shoppers think of odd prices, say £4.01, which can result from the conversion of the USD price to the GBP price. I have gone to great lengths to make sure that prices end in point 99, in this case £3.99. Does it make the slightest difference?
Thanks again.
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