See, I was pronouncing it "toor-chick", but I guess I was all wrong.
But, people don't have to pronounce it to be able to type it into their browsers, right? I think the move to MobileRead was more moving away from the "iSilo-type offline readers tech support" thing you had going on earlier, and more towards the PDA/gadgety-goodness diaspora.
At first I didn't know about the change, because like most people, I think change is bad.
But I'm finding it is really a big ole techy/geeky Paradise where we can bliss out to thoughts of flexible LCD's and such.
Bravo on forging on ahead. Here's to more time in the day for you to do all the stuff we want you to do.
POL9A