Quote:
Originally Posted by brandsandfilms
Thanks for noticing my blog and my opinion regarding Kindle's product placement in Date Movie. Kindle's exposure in the movie was in my opinion fine, but as a marketer I don't want to show existing and potential users non-existent capabilities of my product. That is the weird part. James Bond can fly with his Aston Martin/BMW and that's ok with the movie goers. But in case of Kindle and Date Movie that was not the best solution.
I know that it's hard to give Kindle an important role in movie or TV shows, but if you want product placement to really work, you must try harder than they did in case of Date Movie.
Regarding Apple: Macs, iPods, iPads ... have been an important part of Hollywood production in recent years. But that's Apple strategy and IMO a collateral damage of this strategy are also weird, stupid placements. In general this strategy is ok and it works on a long run.
Erik
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When I think of product placement, I think of Sam Jones III's character "Pete Ross" in the first three seasons of
Smallville. The product placement was so frequent and obvious, fans took to calling him "Product Placement Pete."