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FWIW, I think having a strong presence on Facebook is a brilliant idea. A story in the press this weekend shows more people (perhaps American people) spend time on Facebook than any other site, including anything tied to Google (such as YouTube).
Mobileread is about passionate book hobbyists; Facebook is where the real world hangs out. You'll great good tips and insights from folks here; you'll get sales where the people are. Facebook, done well, is a terrific viral word-of-mouth tool.
Now here's my tip, wearing my MR hat: please figure out a way to encourage all your members to have their books properly formatted and proof-read before re-releasing as ebooks on Amazon, Smashwords or elsewhere. Is there to be a shared Reprint Imprint?
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