MobileRead Forums - View Single Post

Fat Abe · 09-11-2010, 07:25 PM

The Kindle scene in the movie was memorable and very cost effective. Some may regard it as weird and inappropriate (technically),

http://brandsandfilms.com/2010/08/ki...nt-gone-weird/

but as far as product placements work, this one was novel and successful. Think about the demographics. First, you have a cab driver who comes from a minority group. This appeals to liberals. The driver is attempting to improve his life by reading. This appeals to Republicans. Next, you have a middle class suburban couple, both of whom work for a living. Many film viewers can relate to these characters. Date Night has a high rental rate at Blockbuster and Netflix. The Imdb rating is 6.5/10. You can't argue with success. Now, compare this with dumb product placements like the one Apple paid for in Killers, with Ashton Kutcher and Katherine Heigl. Kutcher plays an assassin/spy and drives a Ferrari. The Apple laptop appears in a brief, forgettable scene. Ferrari 10, Apple 0. Also, the movie garnered a user rating of 4.5/10.

09-11-2010, 07:25 PM	#16
Fat Abe Man Who Stares at Books Posts: 1,826 Karma: 10606722 Join Date: Mar 2010 Location: 50th State, USA. Also, PA, NY, CA, and elsewhere. Device: All of the Above	The Kindle scene in the movie was memorable and very cost effective. Some may regard it as weird and inappropriate (technically), http://brandsandfilms.com/2010/08/ki...nt-gone-weird/ but as far as product placements work, this one was novel and successful. Think about the demographics. First, you have a cab driver who comes from a minority group. This appeals to liberals. The driver is attempting to improve his life by reading. This appeals to Republicans. Next, you have a middle class suburban couple, both of whom work for a living. Many film viewers can relate to these characters. Date Night has a high rental rate at Blockbuster and Netflix. The Imdb rating is 6.5/10. You can't argue with success. Now, compare this with dumb product placements like the one Apple paid for in Killers, with Ashton Kutcher and Katherine Heigl. Kutcher plays an assassin/spy and drives a Ferrari. The Apple laptop appears in a brief, forgettable scene. Ferrari 10, Apple 0. Also, the movie garnered a user rating of 4.5/10.