News come flowing in into our tattle box, this time about the British Telegraph devoting a
short editorial on how leading publishers are increasingly turning towards e-books -- because they have to.
Quote:
Jeff Gomez, the senior director for online consumer sales and marketing for the Penguin Group in the US, said that publishers had to embrace electronic books if they wanted to survive in the 21st century. "Offering electronic editions for free won't cannibalise the sale of print copies, but will instead give potential consumers an appetite for a book they might have not heard of before," he said.
"Far from causing the book industry's downfall, free access to electronic versions of novels has the potential to be its saviour. And to publishers, struggling for relevance in a digital age, that should be music to their ears."
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Thanks to
Jorgen for the tip!
Related: E-books might be next step in evolution, says S&P research