Quote:
Originally Posted by JSWolf
I was at Target last night and they did have a Kindle tucked away in the electronics section in a rather poor location and it turned out to be a mostly dead K2. Batter was flat. Also the way it was tethered to the display, you could not get a feel for how it actually felt to hold. The tether kept pulling at the K2. So really, that display was worse then not being there. They also had a rather awful Sony display nearby. It has a PRS-300 and a PRS-650 on display. The 650 was just as poor for trying out. So really, why is Target allowed to sell Kindles and Sonys when they have no idea how to even display them so people can see them and know what they are?
The readers belong in the book section. They need to be able to be held. They need to be able to be tried out. They need staff who knows how to answer questions that you can actually find easily. And they also need to have real content on them so you can see that real current eBooks are available for sale. The problem is that Target just stuffs them in a corner someplace in electronics and lets them just be and if something goes wrong with the display, so be it.
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I don't know about your Target stores, but the ones around here have about 10 employees in the whole store and it seems half of them are on break when I need help with something. Around here, if you don't chain stuff down, it disappears rather quickly. They would have to hire another employee to stand guard over the ereaders for people to be able to hold them and get a feel for them.