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For me, this idea takes away virtually all the advantages of the printed word, and listening to an audiobook through communal speakers would be a much better option.
Seems like this design team were trying too hard to create a need, rather than creating a product that effectively fulfils needs that are already there.
Many of the other ideas aren't much better. An ebook so you can show off what you're reading to other people. Ugh! Thought we'd finally managed to escape such daft posturing. 'Mocks' - fake book spines you can display around your house to show off to visitors. You too can emulate the rich and stupid of the Victorian age: 'People need to display their identity through books'. In the words of Eliot, 'only those who have personality and emotions know what it means to want to escape from these things.'
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