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koland · 09-08-2010, 11:28 PM

Five free business/self-help books:

The Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You've Lost It), by Sandy Allgeier

Book Description
Can you be trusted? Right now, someone is asking that question. If they decide to trust you, they’ll work with you, care about you, open up to you…help you live a more successful, more fulfilled, happier life. If not, you’re on your own…

Build the Strong Personal Credibility You Need to Live a Truly Great Life

* Learn the secrets of personal credibility that make trust possible
* Use the plan to earn trust and respect from those you encounter in your daily life
* Enable others to have confidence in you by following the 7 easy steps
* Follow the Personal Credibility Factor’s steps to repairing credibility when you’ve lost it

There’s no fakery here: In the long run, you either earn trust or you don’t. This book gives you the tools to earn it for life.

The Truth About Personal Performance, by Robert E. Gunther, James O'Rourke & Leigh L. Thompson

Book Description
A brand new collection of essential insights for your business and career from world-renowned experts-now in a convenient e-format, at a great price.

150+ secrets of exceptional personal performance: how to present confidently, negotiate successfully, and make smarter decisions--anywhere, anytime!

Three full books of proven solutions for supercharging personal performance! Prepare for any audience, negotiation, or decision-compel attention and motivate action-manage anxiety or anger-use nonverbal communication-negotiate with people you love (or hate)-build (or repair) trust-make decisions with imperfect data-and much more!

How McDonald's Got Its Groove Back, from the editors of New Word City, is a business short from FT Press.

Book Description
How did the lumbering fast-food giant McDonald's cure its own sclerosis and become a newly lean, hungry competitor? Its comeback offers lessons for leaders everywhere in focusing on what their customers really want. For example, don't react to competitors, react to customers. When you broaden your market appeal, don't abandon your first customers. Don't skimp on product development.

McDonald's hit bottom early in 2003. Sure, it was still the biggest fast-food provider in the world. But the stock collapsed after the company reported its first-ever quarterly loss. Battered by critics, nibbled at by new competitors (Subway, Sonic, Quiznos), undermined by overbuilding and a failure to adapt to changes in consumer habits and tastes, the giant was out of breath and sagging over its belt. Behind the scenes, though, a turnaround had begun. A new team of leaders was out to rejuvenate the core brand, shed irrelevant activities, and adjust McDonald's operations to what the customer really wanted. The story of how they did it holds copious lessons for any business faced with bringing new life to a lagging brand. It demanded changes in every phase of a worldwide enterprise with $23 billion in sales, 31,000 restaurants, and fully 1.6 million employees. But the new McDonald's team had patience, determination, and a "Plan to Win"....

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, by Juliette Powell

Book Description
Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can, too.

Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before.

So What?: How to Communicate What Really Matters to Your Audience, by Mark Magnacca

Book Description
Supercharge Your Success by Answering the One Question That Everyone Cares About:

* Answer the “So What?” question quickly, succinctly, convincingly—every time!
* Practical techniques, examples, and exercises proven with thousands of winning salespeople.
* Straight from Mark Magnacca, one of the world’s leading sales consultants.
* For all your personal interactions—in business and in life!

It’s tough, but true—the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them—until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact—and you know what to do about it—you’ll make more money, achieve greater success, and even have more fun!

In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the “So What?” question brilliantly, every time—no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want—in business and in life!

09-08-2010, 11:28 PM	#16
koland Grand Sorcerer Posts: 8,563 Karma: 8033155 Join Date: Aug 2008 Location: TN, USA Device: kindle(all), nook, nookcolor, Sony, Kobo, epic, iphone, iPad, pc	Five free business/self-help books: The Personal Credibility Factor: How to Get It, Keep It, and Get It Back (If You've Lost It), by Sandy Allgeier Book Description Can you be trusted? Right now, someone is asking that question. If they decide to trust you, they’ll work with you, care about you, open up to you…help you live a more successful, more fulfilled, happier life. If not, you’re on your own… Build the Strong Personal Credibility You Need to Live a Truly Great Life * Learn the secrets of personal credibility that make trust possible * Use the plan to earn trust and respect from those you encounter in your daily life * Enable others to have confidence in you by following the 7 easy steps * Follow the Personal Credibility Factor’s steps to repairing credibility when you’ve lost it There’s no fakery here: In the long run, you either earn trust or you don’t. This book gives you the tools to earn it for life. The Truth About Personal Performance, by Robert E. Gunther, James O'Rourke & Leigh L. Thompson Book Description A brand new collection of essential insights for your business and career from world-renowned experts-now in a convenient e-format, at a great price. 150+ secrets of exceptional personal performance: how to present confidently, negotiate successfully, and make smarter decisions--anywhere, anytime! Three full books of proven solutions for supercharging personal performance! Prepare for any audience, negotiation, or decision-compel attention and motivate action-manage anxiety or anger-use nonverbal communication-negotiate with people you love (or hate)-build (or repair) trust-make decisions with imperfect data-and much more! How McDonald's Got Its Groove Back, from the editors of New Word City, is a business short from FT Press. Book Description How did the lumbering fast-food giant McDonald's cure its own sclerosis and become a newly lean, hungry competitor? Its comeback offers lessons for leaders everywhere in focusing on what their customers really want. For example, don't react to competitors, react to customers. When you broaden your market appeal, don't abandon your first customers. Don't skimp on product development. McDonald's hit bottom early in 2003. Sure, it was still the biggest fast-food provider in the world. But the stock collapsed after the company reported its first-ever quarterly loss. Battered by critics, nibbled at by new competitors (Subway, Sonic, Quiznos), undermined by overbuilding and a failure to adapt to changes in consumer habits and tastes, the giant was out of breath and sagging over its belt. Behind the scenes, though, a turnaround had begun. A new team of leaders was out to rejuvenate the core brand, shed irrelevant activities, and adjust McDonald's operations to what the customer really wanted. The story of how they did it holds copious lessons for any business faced with bringing new life to a lagging brand. It demanded changes in every phase of a worldwide enterprise with $23 billion in sales, 31,000 restaurants, and fully 1.6 million employees. But the new McDonald's team had patience, determination, and a "Plan to Win".... 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, by Juliette Powell Book Description Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can, too. Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before. So What?: How to Communicate What Really Matters to Your Audience, by Mark Magnacca Book Description Supercharge Your Success by Answering the One Question That Everyone Cares About: * Answer the “So What?” question quickly, succinctly, convincingly—every time! * Practical techniques, examples, and exercises proven with thousands of winning salespeople. * Straight from Mark Magnacca, one of the world’s leading sales consultants. * For all your personal interactions—in business and in life! It’s tough, but true—the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them—until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact—and you know what to do about it—you’ll make more money, achieve greater success, and even have more fun! In this book, world-renowned sales consultant Mark Magnacca shows you how to answer the “So What?” question brilliantly, every time—no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want—in business and in life!