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I think apple has done a really good job with the app store. The proof of the pudding is in the eating and several hundred thousand apps show there's nothing big brotherish about it. Apple doesn't want you to do porn, extreme violence, apps that someway breach the law and apps that handle tasks that only the os is responsible for. This makes for a very secure platform. How many viruses have proliferated on the idevices? How much personal information has been stolen? Zero. There do appear to be bugs as in all devices but they are adressed quickly with this system.
As for ms one can hardly call them pioneers in unobtrusive control of their softare. For example apple sell iwork without any restrictions and take your word for it and where you install it. That's a classy approach imho. But apple is also a hardware manufacturer so I don't expect or demand software developers to follow it.
As for itunes you can share ALL your songs on the network with up to five computers and apple were the ones who managed to push record execs to finally let go of drm with a very ingenious and simple reasoning: they already can rip music from cds without drm. Ms on the other hand riddled wmvs with drm in an unrelenting way, and there was a huge mess with all the "plays for sure" devices. They were slow to learn and lost on that front too.
I do agree though that book drm is very, very tricky indeed.
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