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"Kindle" is such a darned brilliant word for the device:
Kindling is small, soft pieces of dry wood; when starting off the flare is gentle, yet before long it can roar into a blaze. The comments received are the spark in the minds of the admirers. Depending on the degree of dryness, that spark will be kindled sooner or later. What a way for free publicity: to spread the news by Word of Mouth!
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