Quote:
Originally Posted by Strolls
What other brand name could they have chosen that would be so recognisable? They want the name to be recognisable to viewers as being related to science-fiction, without being in any way confusing - with no possibility for being mistaken for anything else. That way even irregular enthusiasts of science fiction will be attracted to the channel, "oh, cool, I fancy a bit of sci-fi right now". Calling the channel "robot" or "space" or "moon" - nothing else I can think of right now that would have such instant recognisability.
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When I was little, librarians would sometimes put a sticker on the book spine for "mystery", "fantasy", "science fiction", etc. The most common science fiction sticker showed a stylized image of the planet Saturn, which was the most instantly recognized icon of science fiction.
Which, you may remember, was the original logo of the SyFy channel.