[Georgiegirl2012]

It occurred to me today that high street shops are missing a potential target audience.

They sell e-readers in their shop, but any future book purchases must be done online. Is this due to the way that books are downloaded onto a device?

Are there plans afoot to be able to scan a barcode from the back of a book and it magically appear on your reader?

If my mother was go into Waterstones and decide to treat herself to an e-reader, she would have no way of getting the books as she does not have, and she has no desire to have, a computer.