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Possibly this is something that hasn't been challenged before... I'm guessing that Amazon and B&N simply use the basic information provided to them by the publishers, and it's the publishers that are giving them this information without being accurate. If you asked Amazon or B&N, they'd probably counter with "That's what the publisher told us!" And we all know how shaky the "truth in advertising" laws are where the web is concerned.
But maybe the publishers are negotiating contracts with the authors that allow them to use the name essentially as a pseudonym for certain works. As long as there's a contract with the author that says it's okay, it's legal (though certainly misleading).
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