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I'm a bookworm (several books a week) but I rarely read in airports or on airplanes. Airports are generally just too annoying, and I'd rather watch them pushing the planes around on the tarmac anyway. In planes, if it's daytime I'll look down (I insist on window seats and love figuring out what's underneath me) and if it's night/cloudy I'll fall asleep. Only rarely do I read. So if you were counting me, you'd definitely mark me down as a non-reader 90% of the time, although there's a 505 tucked away in my stuff. Get me to a hotel or something, on the other hand, and the 505 comes out, and I'll probably fall asleep with the lights on, still clutching it ... but you don't see that part.
Just about everyone I know reads, and reads a lot. This is, of course, an example of self-selection: people who don't read are too boring to know.
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